2018.06.19 15:21 | Sean Carter
So you think you have a good idea for an invention or new product? Well, turning a concept into a creation takes more than just a lightbulb going off in your head. There is a systematic process for turning an idea into a product and we’re here to shed some light on the subject.
For starters, how do you know if you have a good idea that is worth pursuing?
Good inventions or products should solve a problem, have an existing customer base/market, and be able to make money. If you think your idea meets these criteria, follow these steps to develop and market your product.
Document: Simply having an idea in your head is worthless. You need proof that you were the one that thought of the idea, which means you need to find a way to document it whether it’s through sketches, digital renderings, or even notes describing the invention. As you continue to expand on your idea, add to your notes, which will become a journal of your thought process and come in handy in the patenting process (more on that later).
Research: You need to know your type of product, its market, and its competitors inside and out before moving forward too far with its development. Do thorough patent research to make sure your idea is unique and leave no stone left unturned when you research the market to identify your target audience and the overall need for your product.
Get Help: You can attempt to do the next couple of steps on your own, but there are invention help companies that make them much easier and more effective.
Make a Prototype: An invention company’s engineering team will help you design and build a prototype of your product that can be used for market research and testing. You’ll definitely want to make a prototype before moving on to filing a patent because you want to have all the kinks worked out of your product before putting legal documentation behind it.
File Patent: An invention company can also help you file a patent for your product. The company’s legal team will handle all the leg work and make sure the process is handled correctly. Whether it’s a design patent or utility patent you need, they should have you covered.
Market: Now it’s time to market your product, which can also be handled by the invention company you hire. These types of companies specialize in developing As Seen on TV products and have strong DR TV partners that help inventions reach a wide audience. This form of product marketing has proven to be an effective way to drive sales.